This four-year degree program provides the students the opportunity to become experts in communication and marketing endeavors and uphold business and communication ethics by practicing the value of truth, honesty, fairness, objectivity, and accuracy. The students acquire critical thinking and writing skills within liberal arts tradition. They learn to integrate communication skills and marketing in the actual application of marketing communication in the marketing world. They develop the sense of responsibility in addressing the economic problems in order to uplift the economic status of the people in their community. They become competent and proficient in scientific methods in utilizing communication and marketing studies. The graduates are expected to fill in the need of the business industry by effectively communicating the products and services to the clients using marketing theories through advertising collaterals that would be produced by the students.